CIBC teamed up with the Montreal Canadiens Hockey Club to organize a province-wide contest to celebrate the ambitions of Quebecers. During this campaign, Habs fans were invited to share their wildest ambitions, such as skating on the ice of the Bell Centre, meeting former stars and legends from the Canadiens, or winning a VIP evening at the Bell Centre, and making their dreams come true. With this same campaign, CIBC also recognizes the exceptional ambitions of its Québec clients from a charitable, personal, and professional perspective.