OASIS immersion, a new permanent immersive walkthrough destination, has arrived at the Palais des congrès de Montréal. This inspiring space includes three immersive galleries, two lightshow exhibits, a gift shop with coffee lounge, and will change the theme of its exhibitions twice a year. Marelle has the mandate to handle the press relations and social medias for this immersive walkthrough experience, which promises to become a must-see on the Montreal cultural scene. Hundreds of press releases have been generated, both in traditional and social media.
Parc Safari, in collaboration with The Aspinall Foundation and the Imire Rhino and Wildlife Conservation Reserve in Zimbabwe, has reintroduced two of its cheetahs into the wild to help ensure the survival of the species. This is the first time cheetahs have been reintroduced to Africa from Canada. Marelle Communications handled the press relations for this unique event. A wide variety of media coverage was generated across Canada and Africa.
The famous caterer Agnus Dei decided to reinvent its offer during Covid-19 by offering Christmas meal boxes. Marelle Communications was responsible for publicizing this new offer. In the end, a variety of influencers shared the meal on their respective platforms, in addition to being featured in magazines, newspapers and TV reports, including one on Radio-Canada’s 6 p.m. Téléjournal.
Aqua Spa beauty institute, located in the West Island for over 30 years and well appreciated by the locals, thanks to the expertise of some 60 beauty professionals, has a new owner, the young and dynamic entrepreneur Catherine Forest. Wishing to promote the institution outside the West Island, she mandated Marelle Communications to handle her press relations. This was followed by articles in newspapers and online, as well as on various blogs and social networks.
Quebec-based luxury coffee machine distributor Édika has partnered with Marelle Communications to help promote two new machines: the Lelit Mara X and the Jura S8. The result ? More than thirty articles and mentions in newspapers, blogs, social media, in addition to being featured in numerous 2020 gift guides.
Canadian Teachers’ Federation
The Canadian Teachers’ Federation (CTF/FCE) aims to change perceptions about the teaching profession and to generate a sense of pride among those who practice it. Marelle Communications handled media relations to help raise the profile of the teaching profession in French-language schools in the Canadian media by promoting the national campaign Enseigner ça me parle!. There were several media spin-offs, including a report in Radio-Canada’s Téléjournal Manitoba, interviews in various radio programs and several articles.
Héritage Montréal, an organization whose mission is to protect the architectural, historical, natural and cultural heritage of the greater metropolitan area, unveiled a new interactive web platform for protecting historical sites: Memento. Marelle Communications a fait les relations de presse pour annoncer Memento et a obtenu une variété de retombées, dont des entrevues avec Global News et CTV, et des articles dans La Presse et Le Devoir.Marelle Communications handled the press relations for the announcement of Memento, which generated wide-ranging media coverage, including interviews with Global News and CTV, and articles in La Presse and Le Devoir.
Palais des congrès
As part of its restart efforts in response to the pandemic, the Palais des congrès de Montréal has been revamping its offering to include new solutions for businesses. This comprises brand new TV-radio-podcasting studios available for rent, newly refurbished event spaces and a venue environment adapted for the future. Marelle Communications is proud to have shepherded the Palais des congrès de Montréal’s press relations throughout this process. The media coverage included articles in La Presse and Le Devoir, as well as mentions in news broadcasts such as Radio-Canada’s Téléjournal de 18h, CTV News and ICI RDI’s Info.
The Archéo-Québec network marked the 16th edition of Archaeology Month in August 2020 with its spokesperson Rosalie Vaillancourt. Most of the programming was featured on the Archéo-Québec website, a first for the network. The Marelle Communications team collaborated on the launch of the new “virtual” formula for Archaeology Month 2020. The event appeared in the media over 50 times, and it was a success.
Stimulation déjà vu
This young Montreal startup is the maker of a line of antibacterial sprays featuring scents from Quebec. Since the products are entirely created, designed and manufactured in Quebec, the startup’s founder wanted to reposition them as a local hand sanitizing solution for the prevention of Covid-19. Marelle Communications handled press relations for this repositioning. The press relations spearheaded by Marelle Communications helped secure interviews with the founder as well as various media mentions.
Jeunes musiciens du monde
The NGO Jeunes musiciens autour du monde held its 6th annual Desgagnés Kayak Challenge, September 3 to 6, 2020. The organization’s biggest fundraising event involved approximately 80 participants paddling down the St. Lawrence River in sea kayaks for four days. Marelle Communications handled press relations. Coverage included a report on the Noovo channel and on the RDI Matin morning show, television and radio mentions, interviews with Ambassador Lydiane St-Onge, plus articles in various newspapers.
City of Montreal
The City of Montreal launched its “Journée Portes fermées” campaign on January 15, 2020, a campaign that aims to awaken Montrealers to their role in the professional integration of immigrants. Indeed, these immigrants often encounter closed doors when they are looking for work and, to represent this, the campaign began with a temporary installation featuring ten large doors at Complexe Desjardins. Marelle Communications was in charge of public relations for this campaign and many spinoffs ensued, including an interview given by Luc Rabouin to RDI, a report on V Télé and articles in the Journal Métro and Le Grenier aux nouvelles.
Way Running, a Montreal start-up company that offers eco-friendly and fully recyclable sneakers, entrusted Marelle Communications with the task of carrying out its press relations. Many articles and mentions on television have resulted, including articles for La Presse, the Journal de Montréal, the Huffington Post, and mentions for V Télé and CBC Radio One.
Cancer research society
The Cancer Research Society, an organization whose purpose is to raise funds to finance cancer research, has mandated Marelle Communications to handle its media relations. Spokesperson Stéphane Rousseau gave a radio interview to 98.5 FM Montréal and had several mentions, notably in the newspaper La Presse and the Journal de Montréal. As for Ambassador Lydiane St-Onge, she appeared in many articles and also gave a radio interview with Ici Première.
Being the biggest Chinese lantern festival in North America, Feux Follets trusted Marelle Communications to launch the festival, as well as take care of all the media invitations. Having appeared in multiple blogs across the province, as well as in Montreal newspapers such as La Presse, Feux Follets was the fall activity not to be missed.
The 8th edition of MTLàTABLE was launched on October 1, 2019, at the Palais des Congrès de Montréal. Marelle Communications had the mandate from Tourisme Montréal to take care of all the logistics, as well as managing the press relations for this event.
Fantino & Mondello
Marelle Communications was mandated to carry out press relations to publicize the new Italian delicatessen products from Fantino & Mondello for lunch. Radio interviews, story mentions on the social networks of various Quebec celebrities and businesses, as well as a dozen articles online.
Publicis Groupe has decided to move to bring all of its brands under one roof, which means that its customers now have access to 400 multidisciplinary talents from the seven entities that make up Publicis Group in Montreal. Marelle Communications produced a series of corporate announcements for Publicis, including the move.
Forman & Bodenfors Canada
The marketing and advertising firm wanted Canadian media to be informed about the new management in Montreal, a wish granted by Marelle Communications. More than a dozen online articles have been published in various media across the country.
Emplois en Régions
In order to respond to the shortage of labor present in several regions of Quebec, a vast communication campaign has been launched around the emploisenregions.ca site, intended for immigrants.
Forum régionalisation de l’immigration au Québec
The first Forum régionalisation de l’immigration in Quebec was officially launched on March 28 and 29, 2019 at the Library and National Archives of Quebec (BAnQ). Marelle Communications managed all communication media for the event, in addition to being present at the Forum and managing press relations.
Lis avec moi – Le défi
Lis avec moi, an organization whose mission is to promote reading among young people aged 0 to 12, has mandated Marelle Communications to handle its press relations. Le Défi, which wants 13 readers aged 8 to 10 to present excerpts from their favorite novels, has had several mentions and articles in newspapers, in print and online. The president of the jury, author and spokesperson for Lis avec moi, Simon Boulerice, also gave several radio interviews, including one for the very popular program “Le Québec maintenant”, at 98.5 FM Montréal.
The McCord Museum held its annual Ball, whose theme was, for the year 2019, Vintage Evening. Marelle Communications was responsible for inviting the media to the red carpet for this Ball. A dozen articles from different media were published, online and in print, in addition to having many influencers present who shared the event on their respective platforms.
A new Quebec content platform is born: Savoir Media succeeds Canal Savoir by pursuing its mission of transmitting knowledge, but with a completely new approach and programming. On this occasion, Marelle Communications was responsible for press relations and the management of social networks.